| Gender |
Gender.
|
| OpenRtb.AdPosition |
OpenRTB 2.0: The following table specifies the position of the ad as a
relative measure of visibility or prominence.
|
| OpenRtb.AdUnitId |
DEPRECATED in OpenRTB Native 1.1, REMOVED in 1.2+.
|
| OpenRtb.APIFramework |
OpenRTB 2.0: The following table is a list of API frameworks supported
by the publisher.
|
| OpenRtb.AuctionType |
Protobuf enum com.google.openrtb.AuctionType
|
| OpenRtb.BannerAdType |
OpenRTB 2.0: types of ads that can be accepted by the exchange unless
restricted by publisher site settings.
|
| OpenRtb.BidRequest |
OpenRTB 2.0: The top-level bid request object contains a globally unique
bid request or auction ID.
|
| OpenRtb.BidRequest.App |
OpenRTB 2.0: This object should be included if the ad supported content
is a non-browser application (typically in mobile) as opposed to a website.
|
| OpenRtb.BidRequest.App.Builder |
OpenRTB 2.0: This object should be included if the ad supported content
is a non-browser application (typically in mobile) as opposed to a website.
|
| OpenRtb.BidRequest.AppOrBuilder |
|
| OpenRtb.BidRequest.Builder |
OpenRTB 2.0: The top-level bid request object contains a globally unique
bid request or auction ID.
|
| OpenRtb.BidRequest.Content |
OpenRTB 2.0: This object describes the content in which the impression
will appear, which may be syndicated or non-syndicated content.
|
| OpenRtb.BidRequest.Content.Builder |
OpenRTB 2.0: This object describes the content in which the impression
will appear, which may be syndicated or non-syndicated content.
|
| OpenRtb.BidRequest.ContentOrBuilder |
|
| OpenRtb.BidRequest.Data |
OpenRTB 2.0: The data and segment objects together allow additional data
about the user to be specified.
|
| OpenRtb.BidRequest.Data.Builder |
OpenRTB 2.0: The data and segment objects together allow additional data
about the user to be specified.
|
| OpenRtb.BidRequest.Data.Segment |
OpenRTB 2.0: Segment objects are essentially key-value pairs that
convey specific units of data about the user.
|
| OpenRtb.BidRequest.Data.Segment.Builder |
OpenRTB 2.0: Segment objects are essentially key-value pairs that
convey specific units of data about the user.
|
| OpenRtb.BidRequest.Data.SegmentOrBuilder |
|
| OpenRtb.BidRequest.DataOrBuilder |
|
| OpenRtb.BidRequest.Device |
OpenRTB 2.0: This object provides information pertaining to the device
through which the user is interacting.
|
| OpenRtb.BidRequest.Device.Builder |
OpenRTB 2.0: This object provides information pertaining to the device
through which the user is interacting.
|
| OpenRtb.BidRequest.DeviceOrBuilder |
|
| OpenRtb.BidRequest.DistributionchannelOneofCase |
|
| OpenRtb.BidRequest.Geo |
OpenRTB 2.0: This object encapsulates various methods for specifying a
geographic location.
|
| OpenRtb.BidRequest.Geo.Builder |
OpenRTB 2.0: This object encapsulates various methods for specifying a
geographic location.
|
| OpenRtb.BidRequest.GeoOrBuilder |
|
| OpenRtb.BidRequest.Imp |
OpenRTB 2.0: This object describes an ad placement or impression
being auctioned.
|
| OpenRtb.BidRequest.Imp.Audio |
This object represents an audio type impression.
|
| OpenRtb.BidRequest.Imp.Audio.Builder |
This object represents an audio type impression.
|
| OpenRtb.BidRequest.Imp.AudioOrBuilder |
|
| OpenRtb.BidRequest.Imp.Banner |
OpenRTB 2.0: This object represents the most general type of
impression.
|
| OpenRtb.BidRequest.Imp.Banner.Builder |
OpenRTB 2.0: This object represents the most general type of
impression.
|
| OpenRtb.BidRequest.Imp.Banner.Format |
OpenRTB 2.4: This object represents an allowed size (i.e.,
height and width combination) for a banner impression.
|
| OpenRtb.BidRequest.Imp.Banner.Format.Builder |
OpenRTB 2.4: This object represents an allowed size (i.e.,
height and width combination) for a banner impression.
|
| OpenRtb.BidRequest.Imp.Banner.FormatOrBuilder |
|
| OpenRtb.BidRequest.Imp.BannerOrBuilder |
|
| OpenRtb.BidRequest.Imp.Builder |
OpenRTB 2.0: This object describes an ad placement or impression
being auctioned.
|
| OpenRtb.BidRequest.Imp.Metric |
OpenRTB 2.5: This object is associated with an impression as
an array of metrics.
|
| OpenRtb.BidRequest.Imp.Metric.Builder |
OpenRTB 2.5: This object is associated with an impression as
an array of metrics.
|
| OpenRtb.BidRequest.Imp.MetricOrBuilder |
|
| OpenRtb.BidRequest.Imp.Native |
OpenRTB 2.3: This object represents a native type impression.
|
| OpenRtb.BidRequest.Imp.Native.Builder |
OpenRTB 2.3: This object represents a native type impression.
|
| OpenRtb.BidRequest.Imp.Native.RequestOneofCase |
|
| OpenRtb.BidRequest.Imp.NativeOrBuilder |
|
| OpenRtb.BidRequest.Imp.Pmp |
OpenRTB 2.2: This object is the private marketplace container for
direct deals between buyers and sellers that may pertain to this
impression.
|
| OpenRtb.BidRequest.Imp.Pmp.Builder |
OpenRTB 2.2: This object is the private marketplace container for
direct deals between buyers and sellers that may pertain to this
impression.
|
| OpenRtb.BidRequest.Imp.Pmp.Deal |
OpenRTB 2.2: This object constitutes a specific deal that was struck
a priori between a buyer and a seller.
|
| OpenRtb.BidRequest.Imp.Pmp.Deal.Builder |
OpenRTB 2.2: This object constitutes a specific deal that was struck
a priori between a buyer and a seller.
|
| OpenRtb.BidRequest.Imp.Pmp.DealOrBuilder |
|
| OpenRtb.BidRequest.Imp.PmpOrBuilder |
|
| OpenRtb.BidRequest.Imp.Video |
OpenRTB 2.0: This object represents an in-stream video impression.
|
| OpenRtb.BidRequest.Imp.Video.Builder |
OpenRTB 2.0: This object represents an in-stream video impression.
|
| OpenRtb.BidRequest.Imp.Video.CompanionAd |
OpenRTB 2.1 compatibility.
|
| OpenRtb.BidRequest.Imp.Video.CompanionAd.Builder |
OpenRTB 2.1 compatibility.
|
| OpenRtb.BidRequest.Imp.Video.CompanionAdOrBuilder |
|
| OpenRtb.BidRequest.Imp.VideoOrBuilder |
|
| OpenRtb.BidRequest.ImpOrBuilder |
|
| OpenRtb.BidRequest.Producer |
OpenRTB 2.0: This object defines the producer of the content in which
the ad will be shown.
|
| OpenRtb.BidRequest.Producer.Builder |
OpenRTB 2.0: This object defines the producer of the content in which
the ad will be shown.
|
| OpenRtb.BidRequest.ProducerOrBuilder |
|
| OpenRtb.BidRequest.Publisher |
OpenRTB 2.0: This object describes the publisher of the media in which
the ad will be displayed.
|
| OpenRtb.BidRequest.Publisher.Builder |
OpenRTB 2.0: This object describes the publisher of the media in which
the ad will be displayed.
|
| OpenRtb.BidRequest.PublisherOrBuilder |
|
| OpenRtb.BidRequest.Regs |
OpenRTB 2.2: This object contains any legal, governmental, or industry
regulations that apply to the request.
|
| OpenRtb.BidRequest.Regs.Builder |
OpenRTB 2.2: This object contains any legal, governmental, or industry
regulations that apply to the request.
|
| OpenRtb.BidRequest.RegsOrBuilder |
|
| OpenRtb.BidRequest.Site |
OpenRTB 2.0: This object should be included if the ad supported content
is a website as opposed to a non-browser application.
|
| OpenRtb.BidRequest.Site.Builder |
OpenRTB 2.0: This object should be included if the ad supported content
is a website as opposed to a non-browser application.
|
| OpenRtb.BidRequest.SiteOrBuilder |
|
| OpenRtb.BidRequest.Source |
OpenRTB 2.5: This object describes the nature and behavior of the entity
that is the source of the bid request upstream from the exchange.
|
| OpenRtb.BidRequest.Source.Builder |
OpenRTB 2.5: This object describes the nature and behavior of the entity
that is the source of the bid request upstream from the exchange.
|
| OpenRtb.BidRequest.SourceOrBuilder |
|
| OpenRtb.BidRequest.User |
OpenRTB 2.0: This object contains information known or derived about
the human user of the device (i.e., the audience for advertising).
|
| OpenRtb.BidRequest.User.Builder |
OpenRTB 2.0: This object contains information known or derived about
the human user of the device (i.e., the audience for advertising).
|
| OpenRtb.BidRequest.UserOrBuilder |
|
| OpenRtb.BidRequestOrBuilder |
|
| OpenRtb.BidResponse |
OpenRTB 2.0: This object is the top-level bid response object (i.e., the
unnamed outer JSON object).
|
| OpenRtb.BidResponse.Builder |
OpenRTB 2.0: This object is the top-level bid response object (i.e., the
unnamed outer JSON object).
|
| OpenRtb.BidResponse.SeatBid |
OpenRTB 2.0: A bid response can contain multiple SeatBid objects, each on
behalf of a different bidder seat and each containing one or more
individual bids.
|
| OpenRtb.BidResponse.SeatBid.Bid |
OpenRTB 2.0: A SeatBid object contains one or more Bid objects,
each of which relates to a specific impression in the bid request
via the impid attribute and constitutes an offer to buy that impression
for a given price.
|
| OpenRtb.BidResponse.SeatBid.Bid.AdmOneofCase |
|
| OpenRtb.BidResponse.SeatBid.Bid.Builder |
OpenRTB 2.0: A SeatBid object contains one or more Bid objects,
each of which relates to a specific impression in the bid request
via the impid attribute and constitutes an offer to buy that impression
for a given price.
|
| OpenRtb.BidResponse.SeatBid.BidOrBuilder |
|
| OpenRtb.BidResponse.SeatBid.Builder |
OpenRTB 2.0: A bid response can contain multiple SeatBid objects, each on
behalf of a different bidder seat and each containing one or more
individual bids.
|
| OpenRtb.BidResponse.SeatBidOrBuilder |
|
| OpenRtb.BidResponseOrBuilder |
|
| OpenRtb.CompanionType |
OpenRTB 2.1: The following table lists the options for the
video quality.
|
| OpenRtb.ConnectionType |
OpenRTB 2.0: The following table lists the various options for the
type of device connectivity.
|
| OpenRtb.ContentCategory |
OpenRTB 2.0: The following list represents the IAB's contextual taxonomy for
categorization.
|
| OpenRtb.ContentContext |
OpenRTB 2.0: The following table lists the various options for
indicating the type of content in which the impression will appear.
|
| OpenRtb.ContentDeliveryMethod |
OpenRTB 2.0: The following table lists the various options for the
delivery of video content.
|
| OpenRtb.ContextSubtype |
OpenRTB Native 1.1: Next-level context in which the ad appears.
|
| OpenRtb.ContextType |
OpenRTB Native 1.1: The context in which the ad appears - what type
of content is surrounding the ad on the page at a high level.
|
| OpenRtb.CreativeAttribute |
OpenRTB 2.0: The following table specifies a standard list of creative
attributes that can describe an ad being served or serve as restrictions
of thereof.
|
| OpenRtb.DataAssetType |
OpenRTB Native 1.0: Common asset element types of native advertising.
|
| OpenRtb.DeviceType |
OpenRTB 2.0: The following table lists the type of device from which the
impression originated.
|
| OpenRtb.EventTrackingMethod |
OpenRTB Native 1.2.
|
| OpenRtb.EventType |
OpenRTB Native 1.2.
|
| OpenRtb.ExpandableDirection |
OpenRTB 2.0: The following table lists the directions in which an
expandable ad may expand, given the positioning of the ad unit on the
page and constraints imposed by the content.
|
| OpenRtb.FeedType |
OpenRTB 2.4: The following table lists the types of feeds,
typically for audio.
|
| OpenRtb.ImageAssetType |
OpenRTB Native 1.0: Common image asset element types of native advertising
at the time of writing this spec.
|
| OpenRtb.LayoutId |
DEPRECATED in OpenRTB Native 1.1, REMOVED in 1.2+.
|
| OpenRtb.LocationService |
OpenRTB 2.4: The following table lists the services and/or vendors used for
resolving IP addresses to geolocations.
|
| OpenRtb.LocationType |
OpenRTB 2.0: The following table lists the options to indicate how the
geographic information was determined.
|
| OpenRtb.LossReason |
OpenRTB 2.5: The following table lists the options for an exchange
to inform a bidder as to the reason why they did not win an impression.
|
| OpenRtb.NativeRequest |
OpenRTB Native 1.0: The Native Object defines the native advertising
opportunity available for bid via this bid request.
|
| OpenRtb.NativeRequest.Asset |
OpenRTB Native 1.0: The main container object for each asset requested or
supported by Exchange on behalf of the rendering client.
|
| OpenRtb.NativeRequest.Asset.AssetOneofCase |
|
| OpenRtb.NativeRequest.Asset.Builder |
OpenRTB Native 1.0: The main container object for each asset requested or
supported by Exchange on behalf of the rendering client.
|
| OpenRtb.NativeRequest.Asset.Data |
OpenRTB Native 1.0: The Data Object is to be used for all non-core
elements of the native unit such as Ratings, Review Count, Stars,
Download count, descriptions etc.
|
| OpenRtb.NativeRequest.Asset.Data.Builder |
OpenRTB Native 1.0: The Data Object is to be used for all non-core
elements of the native unit such as Ratings, Review Count, Stars,
Download count, descriptions etc.
|
| OpenRtb.NativeRequest.Asset.DataOrBuilder |
|
| OpenRtb.NativeRequest.Asset.Image |
OpenRTB Native 1.0: The Image object to be used for all image elements
of the Native ad such as Icons, Main Image, etc.
|
| OpenRtb.NativeRequest.Asset.Image.Builder |
OpenRTB Native 1.0: The Image object to be used for all image elements
of the Native ad such as Icons, Main Image, etc.
|
| OpenRtb.NativeRequest.Asset.ImageOrBuilder |
|
| OpenRtb.NativeRequest.Asset.Title |
OpenRTB Native 1.0: The Title object is to be used for title element
of the Native ad.
|
| OpenRtb.NativeRequest.Asset.Title.Builder |
OpenRTB Native 1.0: The Title object is to be used for title element
of the Native ad.
|
| OpenRtb.NativeRequest.Asset.TitleOrBuilder |
|
| OpenRtb.NativeRequest.AssetOrBuilder |
|
| OpenRtb.NativeRequest.Builder |
OpenRTB Native 1.0: The Native Object defines the native advertising
opportunity available for bid via this bid request.
|
| OpenRtb.NativeRequest.EventTrackers |
OpenRTB Native 1.2: The EventTrackers object specifies the type of events
the bidder can request to be tracked in the bid response, and which types
of tracking are available for each event type, and is included as an array
in the request.
|
| OpenRtb.NativeRequest.EventTrackers.Builder |
OpenRTB Native 1.2: The EventTrackers object specifies the type of events
the bidder can request to be tracked in the bid response, and which types
of tracking are available for each event type, and is included as an array
in the request.
|
| OpenRtb.NativeRequest.EventTrackersOrBuilder |
|
| OpenRtb.NativeRequestOrBuilder |
|
| OpenRtb.NativeResponse |
OpenRTB Native 1.0: The native response object is the top level JSON object
which identifies an native response.
|
| OpenRtb.NativeResponse.Asset |
OpenRTB Native 1.0: Corresponds to the Asset Object in the request.
|
| OpenRtb.NativeResponse.Asset.AssetOneofCase |
|
| OpenRtb.NativeResponse.Asset.Builder |
OpenRTB Native 1.0: Corresponds to the Asset Object in the request.
|
| OpenRtb.NativeResponse.Asset.Data |
OpenRTB Native 1.0: Corresponds to the Data Object in the request, with
the value filled in.
|
| OpenRtb.NativeResponse.Asset.Data.Builder |
OpenRTB Native 1.0: Corresponds to the Data Object in the request, with
the value filled in.
|
| OpenRtb.NativeResponse.Asset.DataOrBuilder |
|
| OpenRtb.NativeResponse.Asset.Image |
OpenRTB Native 1.0: Corresponds to the Image Object in the request.
|
| OpenRtb.NativeResponse.Asset.Image.Builder |
OpenRTB Native 1.0: Corresponds to the Image Object in the request.
|
| OpenRtb.NativeResponse.Asset.ImageOrBuilder |
|
| OpenRtb.NativeResponse.Asset.Title |
OpenRTB Native 1.0: Corresponds to the Title Object in the request,
with the value filled in.
|
| OpenRtb.NativeResponse.Asset.Title.Builder |
OpenRTB Native 1.0: Corresponds to the Title Object in the request,
with the value filled in.
|
| OpenRtb.NativeResponse.Asset.TitleOrBuilder |
|
| OpenRtb.NativeResponse.Asset.Video |
OpenRTB Native 1.0: Corresponds to the Video Object in the request,
yet containing a value of a conforming VAST tag as a value.
|
| OpenRtb.NativeResponse.Asset.Video.Builder |
OpenRTB Native 1.0: Corresponds to the Video Object in the request,
yet containing a value of a conforming VAST tag as a value.
|
| OpenRtb.NativeResponse.Asset.VideoOrBuilder |
|
| OpenRtb.NativeResponse.AssetOrBuilder |
|
| OpenRtb.NativeResponse.Builder |
OpenRTB Native 1.0: The native response object is the top level JSON object
which identifies an native response.
|
| OpenRtb.NativeResponse.EventTracker |
OpenRTB Native 1.2: The event trackers response is an array of objects and
specifies the types of events the bidder wishes to track and the
URLs/information to track them.
|
| OpenRtb.NativeResponse.EventTracker.Builder |
OpenRTB Native 1.2: The event trackers response is an array of objects and
specifies the types of events the bidder wishes to track and the
URLs/information to track them.
|
| OpenRtb.NativeResponse.EventTrackerOrBuilder |
|
| OpenRtb.NativeResponse.Link |
OpenRTB Native 1.0: Used for "call to action" assets, or other links from
the Native ad.
|
| OpenRtb.NativeResponse.Link.Builder |
OpenRTB Native 1.0: Used for "call to action" assets, or other links from
the Native ad.
|
| OpenRtb.NativeResponse.LinkOrBuilder |
|
| OpenRtb.NativeResponseOrBuilder |
|
| OpenRtb.NoBidReason |
OpenRTB 2.2: The following table lists the options for a bidder to signal
the exchange as to why it did not offer a bid for the impression.
|
| OpenRtb.PlacementType |
OpenRTB Native 1.1: The FORMAT of the ad you are purchasing,
separate from the surrounding context.
|
| OpenRtb.PlaybackCessationMode |
OpenRTB 2.5: The various modes for when playback terminates.
|
| OpenRtb.PlaybackMethod |
OpenRTB 2.0: The following table lists the various playback methods.
|
| OpenRtb.ProductionQuality |
OpenRTB 2.0: The following table lists the options for content quality.
|
| OpenRtb.Protocol |
OpenRTB 2.0: The following table lists the options for the various
bid response protocols that could be supported by an exchange.
|
| OpenRtb.QAGMediaRating |
OpenRTB 2.1: The following table lists the media ratings used in
describing content based on the QAG categorization.
|
| OpenRtb.StartDelay |
OpenRTB 2.0: The following table lists the various options for the
audio/video start delay.
|
| OpenRtb.VideoLinearity |
OpenRTB 2.0: The following table indicates the options for video
linearity.
|
| OpenRtb.VideoPlacementType |
OpenRTB 2.5: The following table lists the various types of video placements
derived largely from the IAB Digital Video Guidelines.
|
| OpenRtb.VolumeNormalizationMode |
OpenRTB 2.4: The following table lists the types of volume normalization
modes, typically for audio.
|